Branding in healthcare practices is so important - you must make sure that your medical practice stands out from your competition. From the time that you send out an email blast for your medical practice to the day your happy patient walks out of your office after their first successful visit, you want to present eye-catching and consistent marketing materials so that your patients remember their visit and can easily refer new patients to your practice. If you keep this in mind, your patients become the best marketing tool for your medical practice! Make it easy for your patients to refer you by providing custom referral pads, appointment cards, family practice brochures, and new doctor announcement postcards.
Our medical marketing blog provides real life examples and education about the importance of branding in healthcare: from medical logo design to email marketing for medical practices, to medical practice website design, and more!
There are lots of ways to try to get a message out to your audience; whether your audience is existing patients, potential patients, referring practices, or something else. Just think about the messages you’ve seen in the last 30 minutes. You’ve probably been exposed to over 100, when counting emails, website pop-ups, facebook ads, billboards,Continue Reading
I think we can all agree, word of mouth is the BEST way to attract new patients. And most of us can agree we’d like to get more Word of Mouth (WOM) referrals. After all, existing patients are the best option of marketing for medical practices. However, you may think the only way to increaseContinue Reading
It’s no secret that King Medical has a special connection with the Seeing Eye Puppy Raising Program. But not everyone is familiar with what raising a Seeing Eye dog entails. For the most part, the puppies are just like every other puppy; they need to be housebroken, taught basic commands, fed, taken care of, and justContinue Reading
There are SO many things to worry about in your practice; it’s no wonder that no one pays attention to how bad your HIPAA Release form and other new patient intake forms look. They’ve been photocopied about two hundred times since you started using them. And, come to think of it, cell phones weren’t evenContinue Reading
Practice managers; are your docs state-of-the-art, advanced, and compassionate? Doctors; are you state-of-the-art, advanced, and compassionate? Please share…Continue Reading